6/12/2023 0 Comments Blitz scaling bookThe “lazy” way of structuring a book as an anthology where each author contributes a chapter, which is similar to a listicle or roundup. Compile such mentions from all interviewees and promote them.Īs to structuring a book that involves multiple authors or experts, there can be two ways. Ask if their positive mentions about the author can be quoted in the book and used for promotional content.The goal is to make the interviewee look good along with the other industry leaders in the book, and Invite the interviewee to add any thoughts that they may have forgotten or want to revise during the interview.Improve the vibe of the interview by sending a gift before the interview, giving context about how the interview will be used in the book, and offering to send a copy of the transcript for review.So I asked his view specifically around scaling because this guy’s an expert in scaling His view of IV therapy is that it will be much like the fitness industry. For example, Ben Crosby came from the fitness industry and scaled to 500 locations for Tapout Fitness. Personalize the questions based on the person’s expertise and industry.Show respect if the vibe isn’t good, that will reflect in the book. ![]()
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